A Fantastic Sales Funnel - Pathway to Prosperity - Creating a Sales Funnel
One of the primary blinders that hold people way back in internet marketing will be the concentrate on traffic numbers alone.
Now obviously, websites need visitors. The greater visitors a web site gets (roughly we're told) the greater profitable it will probably be. What many marketers soon find out, however, is that traffic numbers are not always related to sales numbers.
Readers are great. Your internet site must get people visiting it and fascinating using the information you present. It must also convert these visitors into paying customers.
But how will you do that?
Two Different Objectives
Part of the problem comes from the truth that traffic and sales generation have two different objectives. Traffic generation (generally) concentrates on getting the greatest number of people on a website as you can. Sales, however, concentrates on your specific target customer.
You can't in other words a million people before the sales page and be prepared to rake in the cash. It merely doesn't work that way.
The difference here is that one focuses on capturing anyone while the other focuses on a specific person. Sales certainly doesn't work if visitors aren't targeted, so your advertising efforts absolutely must be.
Traffic generation is perfect for creating a long list of leads, qualified as best you are able to tell. This group of people could have several buyers but you'll need to eliminate the mass of people that will never purchase something on your part. This can be done through the material posted on your own website.
Eachvideo and article, or audio file you post should be targeted to the specific market you're trying to sell to. When visitors encounter a post on weight reduction, as an example, just those people thinking about shedding pounds will read it. That might be an excellent location to promote a weight loss product.
A Leaky Funnel
The secret to combining sales and traffic would be to eliminate the people who aren't customers and then sell to the people who will spend money. This is done in what we call a "Sales Funnel". Picture the design of the funnel. It's larger at one end than the other.
A sales funnel works by directing all of your traffic into the sales process. With each progressive step, the crowd gets smaller and smaller in number. Eventually, you're left with just those individuals who will be interested in your products or services. These are the individuals to who you present the salescopy and products, along with other offers.
Building a Funnel
The basic blueprint for a sales funnel is fairly simple. You start having a general audience and then start to shave it down until you're left using a small group of people who will probably spend cash. Sometimes this is often less than 10% of your overall traffic numbers.
You are able to tell who they are by their behavior-that they can usually take after you make them take action and see how they respond.
A really powerful sales funnel can make or break a product or service. They take a lot of tweaking, testing, and continued improvement. And, it can be so hard to construct a powerful sales funnel that many companies will spend tend of thousands hiring someone to accomplish it to them, and lots of times more buying traffic to test it.
Fortunately for you personally, there's no need to spend that type of money. Now there are many effective pre built sales funnels you are able to promote. All that you do is drive traffic to the funnel - once someone opts in, the rear end selling machine takes over and can make the sales to suit your needs. - Creating a Sales Funnel